How to Do a SWOT Analysis for Better Strategic Planning?

SWOT Analysis

A SWOT analysis can be a great tool when making decisions for your business. It stands for Strengths, Weaknesses, Opportunities, and Threats and is used to assess the potential of a specific project or plan. This blog post will look at a SWOT analysis, how to create one from scratch, and how to use it for better strategic planning. With this knowledge, you can ensure you are making the right decisions for your business.


Conducting a strength-weakness-opportunity-threat (SWOT) analysis of your enterprise is much more fun than you think. It will not take long, forcing you to look at your company brand-newly.

A SWOT analysis is a strategic tool used to develop a viable business strategy by considering your company’s strengths and weaknesses and the opportunities and challenges it faces in the marketplace.

What is a SWOT analysis?

SWOT Analysis

S.W.O.T. is an abbreviation for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis identifies your company’s strengths, weaknesses, opportunities, and threats.

Businesses need to be aware of their environment to be successful. A SWOT analysis is a data-driven way of examining your business and its environment to identify areas where you have strengths and weaknesses. By understanding these areas, you can develop strategies to become more successful.

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The company’s strengths and weaknesses are internal to it (think: reputation, patents, location). Changing them takes time and effort, but it is possible. Opportunities and threats are external (think: suppliers, competitors, prices.) They are on the market, whether you want them to be. You can’t control them.

A SWOT analysis can be conducted in real time and is particularly suitable for companies that must react to altering circumstances. I suggest holding a strategy evaluation meeting annually that begins with a SWOT analysis.

A SWOT analysis can be a helpful tool in planning and executing a new business. There is no “one size fits all” strategy for your new business; considering its unique “SWOTs” will get you going in the right direction and could save you a great deal of hassle later.

Would you like to get moving right away? Download the free SWOT Analysis example at the end.

How to conduct a SWOT analysis?

A SWOT analysis is the most effective way to identify methods to improve your business. Management, sales, customer service, and even customers can all offer valuable input. Furthermore, the SWOT analysis is a means to encourage your team to work as a team and encourage them to participate in and adhere to your company’s resulting plan.

A SWOT Analysis is typically performed using a four-square template, but you can also make separate lists for each category. Use the format that best helps you organize and understand the data.

I recommend holding a brainstorming session to identify the four types of factors. Alternatively, you can assign team members to individualize and complete our free SWOT analysis template and then come together to compare and discuss the results. As you work through each area, don’t spend too much time elaborating; bullet points can be the easiest way to start. Just jot down the points you think are pertinent in each of the four areas.

Once you have completed the brainstorming phase, create an ultimate, prioritized SWOT analysis of your promotional initiatives, listing the factors in each section in order of highest to lowest priority at the top to lowest priority at the bottom.

Understanding SWOT To Improve Strategic Planning

SWOT Analysis Plan

Strategic planning is a necessary process that helps organizations to achieve their goals. A strategic plan must be grounded in data and supported by a well-executed strategy to be effective. One tool that can help with this process is the SWOT analysis.

It helps develop strategies based on your knowledge and can help identify potential problems or challenges before they become significant issues.

Benefits of SWOT analysis include:

  • It helps to develop a clear understanding of your current situation and where you are today.
  • It allows you to identify opportunities and challenges head-on to take appropriate action.
  • It provides ammunition for negotiating better deals or winning more battles.
  • It helps to create value for your business by identifying areas where it can improve its performance.

Objectivity is the key to conducting a successful SWOT analysis – you should avoid getting emotionally involved. Many online resources can help with the analysis, including free tools like Google Sheets or Excel sheets. Once you have completed the analysis, it’s essential to apply it strategically to your business plans to stay on track as you strive for success.

Common pitfalls during the strategic planning process include not having enough data or not applying the information appropriately – this is where a good SWOT Analysis comes into play! Using specific tools and resources makes it much easier for anyone involved in strategic planning – from CEOs down to marketing professionals – to make sound decisions based on objective information.

How To Craft A SWOT Analysis From Scratch?

A SWOT analysis is an important tool that can be used to help you craft better strategic planning. A SWOT analysis is simply a way of looking at your business in terms of its strengths, weaknesses, opportunities, and threats. By doing this, you can better understand where your business stands and what needs to be done to improve it.

When crafting a SWOT analysis, it’s essential to understand the purpose of the analysis. The main goals of a SWOT analysis are to

  • Assess the current state of your business
  • Identify potential areas for growth
  • Make strategic decisions based on sound information.

Once you have identified your strengths and weaknesses, looking closely at external opportunities and threats is essential. Remember that no matter how strong your business may appear on paper, there are always potential risks that could threaten its future. By identifying these risks early on, you can take steps to mitigate them or prepare for them in advance.

Next, focus on quantifiable data and metrics when analyzing the relationships between different elements within your business. This will allow you to make informed decisions about which areas need attention most and which solutions might best suit your situation. Consider long-term consequences when making decisions – sometimes, short-term fixes won’t solve the underlying problem!

Finally, use a practical approach when crafting your strategy – don’t try to overthink things too much! Start with realistic goals and objectives and then work towards achieving them step-by-step over time. If something doesn’t seem possible or doesn’t fit within your current plans, don’t hesitate to revise or even abandon your strategy altogether! As long as you keep an open mind and use sound judgment when creating a strategy for your business, a SWOT analysis will help you succeed in the future.

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Questions to ask during a SWOT analysis

I have included some questions below to help get you started on each SWOT analysis section. There are other questions you could ask; these are meant to get you going.

Strengths (internal, positive factors)

Strengths are the positive aspects of your company, whether tangible or intangible. You are in control of them.

  • What advantages does your business have over competitors?
  • What are you doing that makes you stand out from the competition?
  • What do customers like best about your business model?
  • How do you differentiate yourself in the market?

Weaknesses (internal, negative factors)

Weaknesses are areas of your enterprise that detract from your value or put you at a disadvantage compared to your competition. It would be best if you focused on improving these areas to compete with your top competitor.

  • What aspects of your business are you struggling with?
  • Where could your business improve?
  • What do customers not like about your current model or product offering?
  • Are there any areas where competitors have you beat?

Opportunities (external, positive factors)

Opportunities are attractive factors that represent reasons why your company will prosper.

  • What new markets or customer segments could you pursue?
  • What untapped needs exist in your current market?
  • Are there any emerging technologies that could be beneficial to your business?
  • Could you partner with another company for mutual benefit?

Threats (external, negative factors)

Threats include things beyond your control that could affect your plan, the company, or yourself. You are powerless to control them, but you can benefit from having contingency plans in place if they should happen.

  • What competitors are entering your market?
  • Are there any changes in the economy that could affect your business?
  • How has technology impacted or disrupted related industries?
  • Are there any regulations or laws coming into effect that could impact you negatively?

Examples of a SWOT analysis

For illustration, here’s a brief SWOT example from a hypothetical, medium-sized computer store in the United States:


  • The company has been in business for ten years and is well-established.
  • The store offers a wide variety of computer accessories and parts on its website.
  • The company offers competitive pricing on high-quality products
  • The store has an experienced sales team who are knowledgeable about the products and can provide knowledgeable advice to customers.


  • The store receives very little local media attention to draw in visitors
  • The store’s website is outdated and not optimized for mobile usage
  • The store has a limited marketing budget to drive online sales


  • The store could implement a customer loyalty program to increase repeat business.
  • Target customers on social media platforms to increase the visibility of the store.
  • The store could customize its website and launch a mobile-friendly version
  • Utilize feedback from customers to improve their overall customer experience


  • The store is competing with large online retailers for market share
  • The local market is saturated with other computer retailers
  • Rapidly changing technology is making it difficult for the store to remain ahead of the competition
  • The store’s location is in an area with high crime rates

Using SWOT Analysis For Strategic Planning

SWOT Analysis Plan New

To understand your company better and make strategic decisions, you need to learn how to use SWOT analysis. SWOT analysis is a popular tool to help you identify your company’s strengths, weaknesses, opportunities, and threats. This information can then be used to develop strategies to help your business succeed.

Once you have identified your company’s strengths and weaknesses, you must consider which opportunities and threats are most relevant to your business. You can then assess your business’s vulnerability to each opportunity or threat and make strategic plans based on this information. For example: if one of your weaknesses is high competition from other businesses, developing strategies that focus on increasing market share may be appropriate. Conversely, if one of your opportunities involves expanding into a new region, developing marketing and sales outreach plans may be necessary.

Once you have identified all the relevant information, it is time to create a SWOT matrix. A SWOT matrix is a table that lists all of the above factors and their corresponding scores. This makes it easy for you to quickly see which areas represent strong points for your business and which represent potential vulnerabilities. You can also use the matrix as a guide when deciding on future strategies.

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TOWS analysis: Developing strategies from your SWOT analysis

After you have identified and prioritized your SWOT results, you can use them to develop short-term and long-term strategies for your business. The actual value of this exercise is in using the results to maximize the positive effects on your business and minimize the adverse effects.

How can you turn your SWOT scores into actionable plans? One way is to examine how your company’s strengths, weaknesses, opportunities, and threats interact. This can also be called a TOWS analysis.

For example, examine the advantages you identified, and then brainstorm ways to use those capabilities to maximize the opportunities (these would be strength-opportunity methods). Then, examine how those same strengths can also be used to minimize the risks you identified (these would be strength-threat strategies).

Use the opportunities you identified to develop strategies to minimize weaknesses (weakness-opportunities approaches) or avoid the problems (weakness-threats strategies).

To Summarize

SWOT analysis is a powerful tool that can help you make better strategic decisions for your business. By understanding your strengths, weaknesses, opportunities, and threats, you can develop tailored strategies to maximize your potential for success.

To use SWOT analysis effectively, it is crucial to understand the purpose of the analysis and collect quantitative data to make informed decisions. With a thorough understanding of the situation and an effective strategy, SWOT analysis can be an invaluable tool for any business looking to take its performance to new heights.

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