Similar Business Names and Trademark Issues


You probably have a business idea that you have had for a long time, but you haven’t yet started. Or, maybe you’re about to launch your first business, but you still don’t know exactly what to name it.


Regardless of what stage you’re at, one of the most difficult parts of starting a business is finding the right name.

Finding the right business name is essential to the success of your business. It can help potential customers remember you, and it can also help you stand out from competitors. In addition, a good business name can help you protect your business.

With so many businesses out there, it’s increasingly important to come up with a name that is different and memorable.

So, without further ado, let’s take a look at some of the best similar business name ideas that you should consider.

What are the impacts of similar business names? Is it really a good idea to choose a business name that sounds similar to another trademark business name? In today’s article, we are going to analyze the impacts of similar company titles and names!

A good name for your startup must be short, memorable, meaningful, and relevant. Getting a trademark business name for your startup idea, in the beginning, is really worth it! It avoids conflicts at later stages. How do avoid such situations? Trademark search for company names would certainly help in this matter.

Read this too: Comprehensive List of Small Business Ideas

How similar can two business names be?

It depends, the trademarks should always be compared visually, phonetically, and conceptually. If they are similar at least in two criteria, presumably, the business names are similar overall and cannot be registered.

Visual Comparison for Similar Business Names

In this case, both the names would look like the same. See the example below.

Names read like same

Phonetically similar marks would be the following!

same sounding business names

Sometimes it is crystal clear, that the two business marks are similar. But in some cases, even the judgments of the highest courts differ. So, similar business names are usually avoided.

What does similar business names law say?

trademark law

And also,

name rule

In the US, it is possible for two firms’ names to be very similar without any trademark issues. However, the development of something called an “anti-dilution” law means that the owner of a “famous” trademark (it means pretty much what it sounds like) can prevent you from using it even in an unrelated industry.

Traditionally, the law also allowed multiple businesses to use a given name in different geographic areas of the country, but the emergence of the Internet breaks down the significance of terrestrial isolation and makes it more likely that an Internet use of a name or trademark could be troubling regardless of where the businesses or companies are actually located. Thus, you reasonably want to steer clear of a name that is the same or similar to a name used by someone else in your field, even if that person or company is located far away from you.

Vowel Team – Similar Business Names

Look at these similar-sounding words that can confuse you! The process of naming your business and securing trademark rights can be affected by these names!

[table id=SimilarWords /]

These names are usually having,

  • Beginning sound
  • Middle sound
  • Ending sound
  • High-frequency words
  • Analogy
  • Takes words apart flexibly.
  • Prefixes/suffixes
  • Inflectional Endings

Similar Business Names and Trademark Issues

Similar business names and trademark issues are some of the most common issues faced by business owners and trademark attorneys. A business owner may unknowingly infringe on another company’s trademark. Another company may accidentally infringe on another’s trademark. It’s essential that every business is aware of the do’s and don’ts of trademark infringement. In this blog post, we’ll take a look at some common trademark issues and how to avoid them. Let’s dive in!

What is an LLC and how to avoid trademark infringement with your business name?

Starting a business is exciting! However, there are certain legal issues that must be addressed before you open your doors. One such issue is whether or not you can legally call yourself “XYZ Inc.” or “ABC Co.” If you want to protect your intellectual property rights, then you may want to consider registering your business under an entity type known as an LLC (Limited Liability Corporation). This protects you against lawsuits and other liabilities associated with owning a business.

If you plan on using your business name as a trademark, then you will also want to register your mark with the U.S. Patent and Trademark Office. In order to register your mark, you will need to provide proof that you have been using the mark in commerce for at least five years prior to filing your application.

Many businesses in the US choose to form an LLC (Limited Liability Company) or Corporation to protect their personal assets.

How your business name can help you avoid legal problems down the road.

With millions of businesses in the United States alone, the odds are high that someone else has chosen the same name as your business. And according to the U.S. Patent and Trademark Office, this happens nearly 12,000 times every single day.

So, if you’re planning to start a business, you need to pay attention to what names are already being used in your industry.

For example, if you are starting a clothing store, you should definitely avoid names like “All That Jazz” or “Jazz It Up.” Also, try to avoid names that mean the same thing, e.g., “Jane’s Jeans” and “Jane’s Jeans & Jewelry.”

What forms of branding work best for your type of business?

This will depend on the size of your market and the type of service you provide. If you are running a small enterprise or start-up, then branding is very important as it gives you a competitive edge over other competitors in the market. If you are running a large enterprise, then branding may not be that important.

Your branding strategy should be unique and should communicate to your target customers that your company is different, special, and can be trusted. The brand should not stifle innovation but should provide direction on who you are as a company.

What to look for when choosing your business name.

Choosing your business name is one of the most important decisions that you will make.

Your business name will tell the world who you are, what you do, and where to find you.

First, your “business name” is your “doing-business-as” or DBA name. Secondly, your “business name” is the name used to identify your business on legal documents, such as your Articles of Incorporation, your federal taxpayer identification number, and state business licenses.

Furthermore, your “business name” is the name used to find your business on the internet. And, your “business name” is the name used on business cards, letterhead, envelopes, invoices, and checks. Fifth, your “business name” is the name you use to identify your business in public relations and marketing.

Why your customers should care about your business name.

When customers want to give their business to a business, they first read the company’s name. A good business name will make the customers interested and curious about visiting your store. On the other hand, a bad business name will discourage potential customers from visiting your store.

So, what should you pay attention to when choosing a business name?

First, you need a business name that customers can easily remember. When customers remember your business name, your business will be easier for them to visit you. Second, you need a business name that differentiates your business from others.

If you can differentiate your business from others, you will attract more potential customers. In addition, you will be the top choice among customers.


It’s important to remember that only a business with an established trademark can sue another business for trademark infringement. Without an established trademark, your business may be at risk if another company tries to pass its business off as yours. To protect your company from trademark infringement, be sure to choose a unique name that doesn’t infringe upon another company’s trademark.

I hope this information has been helpful. Please leave a comment below if you have additional questions about trademark infringement. Have a great day!

I'm a digital marketer who loves technology, design, marketing and online businesses. I've created brand names for thousands of businesses. I've pretty good experience of digital marketing. I can help you to manage and build brands on the web.