8 Lead Generation Strategies that Work for Startups

Lead Generation Strategies

Are you a startup that is looking for ways to generate leads? If so, then you have come to the right place. Today, we will be exploring seven lead-generation strategies that work for startups. From SEO optimization to social media ads and networking, we will cover a variety of strategies that you can use to generate leads and build your business.


Lead generation strategies that are effective for startups will depend on the specific goals, resources, and markets of the company. Generally speaking. However, some of the startups’ most successful lead-generation strategies include content marketing, social media marketing, email marketing, search engine optimization (SEO), webinars, direct mail, and video production. Let’s check these out.

What is lead generation?

What is lead generation?

Lead generation is a marketing process in which a business or organization identifies and cultivates potential customer interest in its products or services. It is often the first step of the sales process, as it helps to build an initial list of potential leads, which can be further qualified or nurtured until they become ready to purchase.

Before we dive into the strategies you can use to expand your business, we need to ensure we’re on the same page regarding terminology.

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A lead is simply someone who has shown interest in your business somehow. Essentially, you could consider anyone willing to give you their contact information to attend a webinar, download free guides, sign up for your newsletter, etc.-a lead. This person has engaged with your company’s website and permitted you to contact them (typically through email, but sometimes over the phone). They are now in your sales funnel.

Accordingly, lead generation is simply filling up your sales funnel with people who want to purchase or use your products. Anything that gets a future customer to allow you to contact them or remarket to them is a form of lead generation.

For example, if you are an in-house digital marketer for a company that offers deck-building services, creating a free, downloadable guide to deck maintenance is one way to generate leads. Since readers must supply their contact information to access the guide, this piece doubles as a lead generation device; essentially, it is a means to help individuals while enriching your funnel with leads.

Got it? Great. Now, let’s switch from contracting businesses to startup companies and talk about the seven lead generation strategies you can utilize to fill your funnel with prospective customers.

Lead Generation Strategies for Your Startup

Lead Generation Strategies

Disclaimer: Though these seven lead generation methods have been successful for us, there is no guarantee that they will work the same for you. It may, therefore, be unwise to attempt them all simultaneously. Every startup is unique, and it is necessary to recognize this when planning a lead generation strategy.

You can only succeed with one or two of these techniques. That’s okay. Use the information you need to define a strategy for optimizing your customer base. We believe these lead generation techniques to be effective, but there are no set formulas for success.

1. SEO Optimization

SEO Optimization

When it comes to generating leads for startups, several different strategies can be employed. One of the most significant steps in lead generation is visibility. By leveraging website and blog content to increase organic visibility, you’ll help your startup stand out from the competition. Additionally, SEO optimization will help your site rank higher in local search results.

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After becoming visible and increasing your rank, it is advisable to focus on obtaining leads through paid marketing. Optimizing returns by applying data-driven approaches like A/B testing and following ethical practices can be very beneficial. Additionally, nurturing relationships with influencers increases the chances of successfully promoting your new business to a broader audience.

2. Create tons of great opt-in opportunities.

use opt-in opportunities

One of the best ways to generate leads is to create great opt-in opportunities. This involves offering incentives such as discounts, exclusive content, or free trials to entice customers to sign up for your services.

Podcasts, videos, and webinars aren’t the only educational tools available. Share every post with an educational freebie and encourage readers to sign up. These suggestions have the potential to turn your blog posts into opt-in pages. You can provide recipe cards, PDFs of your articles, worksheets, resource guides, and more.

Look at this download button; it’s an opt-in for getting emails.

Create a lot of opt-in opportunities

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Look for the pop-up box in the sidebar and force users to opt-in. Obtain informed consent. Do you want to have it or not? It is simpler to say no when the option is right in the sidebar, and merely saying no is as effortless as ignoring it.

3. Always be testing, but test the right way.

Always be testing

Testing is imperative to lead generation and can help you identify what works and doesn’t. It’s important to test different elements of your lead generation strategy, such as ad copy, landing page design, and offers. You should also track your results and measure the success of each test.

It’s good to get good advice, but you shouldn’t think that because it worked for someone else, it will work just as well for you. This means that you shouldn’t dismiss good advice, but you should thoroughly test it, test it, test it again, and test it yet again.

Test regardless of whether you think you don’t need to. Sometimes the results from your crowd may seem counterintuitive, but that’s why testing is so essential. For example, you might think “my” and “your” would have little effect on your test.

You should test for immediacy, concreteness, images, and quantity. You should split your test into headlines, button copy, and background images. You might also be surprised by the results you achieve, but you’ll make better, more informed decisions afterward.

4. Create landing pages that are crystal clear.

Create landing pages

Creating landing pages that are crystal clear is essential for effective lead generation. This includes making sure your page is concise and easy to navigate. Your headline should be clear and concise, and the page should include a call to action that is easily visible.

Ensure to provide enough information to explain the page’s purpose without overwhelming the visitor. Include visuals that help to explain the product or service, but don’t overload the page with too much text. Use simple language that is easy to understand and use bullet points to make the information more digestible.

In the end, provide a way for visitors to contact you or sign up for more information. By creating landing pages that are crystal clear, you can maximize your lead generation efforts.

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Why is this so popular? Tim pointed out that it’s easy to use, such as a 3-minute video or an entire page of text. It outperforms a free article because many people suffer from information overload and don’t want to download something even lengthier to read.

5. Write better ads!

Write better ads!

Writing better ads is key to successful lead generation. Ads should be concise and capture the attention of the reader quickly. Start with a powerful headline that grabs the reader’s attention and clearly states the benefit of the offered product or service.

I’ve been saying that for years, and it still holds. Most ads are boring and all the same. There’s no persuasive ad that’s any better than another.

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Keep the ad copy short and to the point, and consider using A/B testing to determine which ad performs the best. With the right ad, you can increase lead generation and maximize the effectiveness of your campaigns.

6. Give better offers.

Give better offers

Check out the top 10% of landing pages to improve your CTR. They often have conversion rates 3 to 5 times higher than the average.

To increase lead generation, companies should offer better offers. This can be done by providing incentives such as discounts, free trials, or free shipping.

Additionally, companies can create targeted campaigns that are tailored to specific audiences. These campaigns should include relevant content, such as blogs and articles, to attract potential customers.

One good way to offer better deals is to offer them more frequently. This strategy is significantly more significant than the usual, run-of-the-mill optimizations altering button color, font type, spacing, etc.

Every software company offers a free demo. Every plastic surgeon offers a free consultation.

If your conversions are 2% or less, you must try something drastic, like changing your offer in a big way. Minor improvements will yield little results. The top 25% of advertisers have an average conversion rate of 5.31% and a top 10% conversion rate of over 11%. You have a lot of room to grow.

7. Go nuts with remarketing.

Go nuts with remarketing

Remarketing is an effective tool for lead generation. It allows businesses to target their ads to people interested in their products and services. By remarketing, businesses can increase their visibility, reach more potential customers, and generate more leads.

Remarketing also allows businesses to tailor their messages to the specific interests of their target audience. They can use this data to create more effective ad campaigns to draw in more leads.

You can remarket your website visitors so they can see your advertisements again as they go about their business on the web, check their emails, watch YouTube videos, search Google, or even hang out on Facebook.

Offering assistance discourages dropouts by making them leads, which boosts the effectiveness of your other startup marketing activities.

Exceeding 92% reach in the U.S. is achieved with remarketing ads via the Google Display Network. We discovered that remarketing ads fatigue is about half the speed of regular ads. Therefore, be aggressive with your advertisements!

8. Use Gmail ads to target competitors’ customers.

Use Gmail ads

Gmail ads are an effective tool for lead generation. By targeting competitors’ customers, businesses can reach a new audience and increase conversions. The ads are tailored to the user’s interests, making them more likely to be seen and clicked on.

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This is just one of several methods you can use to generate a considerable amount of leads at the expense of your competition.

Gmail Ads are powerful tools for reaching your target audience.

For a SaaS startup, no audience is more valuable than your competitors’ customers. With Gmail Ads, you can target your AdWords campaign only to reach people who use products from your competitors. With this campaign type, you can quickly gain direct access to people already familiar with your competitors’ products.

There are many ways to do this. One is to target keywords that your competitors are likely to use. Be sure to sign up for your competitors’ email lists and watch for any of their commonly used key phrases. Add these to your target keyword list.

Another solution is to target your competitors’ domains.

Final Thoughts

Lead generation is essential for any business’s success, and startups are no exception. By understanding the key strategies that work for startups, you can generate high-quality leads that will help your business grow and remain competitive. From SEO optimization to Gmail ads and networking, there are many different methods startups can use to generate leads effectively. With the right strategy in place, your startup will be well on its way to success!

I’m a digital marketing consultant passionate about helping small businesses grow and create brands. I’ve been in the marketing industry for over five years and specialize in growing brands through digital marketing.