If you want to start your own coffee shop business, let’s go through some of the successful ideas and make a perfect business plan for you today! How to start a Coffee shop? As an entrepreneur, you must know that opening a shop is one of the highly lucrative business ventures you can ever start.

When you look into this business industry, you get three ways to start a great coffee bar business. All of these three ways are profitable but for businessmen who want to make a perfect brand, they should not go for the franchise purchase option. Following are the three ways for starting a coffee shop business.

  1. Start a Coffee Shop From Scratch
  2. Buy an Existing Coffee bar.
  3. Purchase a Franchise 

We are going to discuss each one with details. First, we will discuss the different aspects of starting a business and then we will be discussing coffee shop business plan.




Are you a coffee addict? Why not start a coffee shop business?

How to Start a Coffee Shop? –  A Step-by-Step Guide!

Ready to launch your first coffee bar business? Let’s start the step-by-step guide.

1: Find a Premium Location with Affordable Rent!

Why people go to coffee shops? Well, that’s the first thing to know. According to experts, coffee bars are popular just because of the opportunities they offer.

  1. They serve as a great place for informal business meetings
  2. People go to coffee bars to socialize
  3. Great place to meet friends
  4. An important place for students to plan activities
  5. Book readers love to read in coffee bars

In view of the above points, choosing a great location is very important for coffee shop business. Busy Malls may not be a good idea as they have high competition and expensive rent for shops. So, a place which is near to business trade centers, universities and colleges could be ideal for this purpose.




Your coffee shop business would be successful if it offers a great place!

When buying an existing coffee bar or franchising do look at the location, rent for shop and feedbacks of locals. Storefronts are the best locations for coffee shops.

Still looking for ideas? Read: Comprehensive List of Small Business Ideas

2: Quality is the Key for Branding a Coffee Shop!




To get famous consistently serve a high quality product

Want your first startup to be a perfect definition of branding? Let us tell you that quality and persistence will help you a lot. Working on a coffee shop business ideas could be your dreamt success!




coffee bar quality is important for branding of the business.

How to maintain great quality in your coffee bar? These are the things you will need.

  1. Get the finest fresh-roasted beans
  2. Super important is buying a high-quality espresso machine and related equipment.
  3. You must serve fresh pastries and snacks
  4. Hire only qualified and well-trained staff!
  5. Offer innovative products like Frappuccinos, Chai Lattes, etc.

You would need to come up with unique ideas so that you stand out from others. These ideas can be simple and catchy.




fresh coffee beans in coffee shop

Let’s move forward. Here comes dealing with customers.

3: Provide Great Customer Service

Outstanding customer service is the trademark of any successful business, and particularly in the food services industry. Without, a great customer service, you cannot become a brand.

A recent survey shows that four out of five customers rank customer care as a prime factor for the success of any business venture. Order and pay upfront and calling customers when their beverages and snacks are ready will reduce your labor costs and makes you manage busy times well. What are your thoughts on it?




Most successful coffee shops utilize counter service.

People usually ask how to start a coffee shop with no money. Here comes the importance of customer service. If you start a small tea stall with the best customer service, you can grow it into a branded business within a short time with investing thousands of dollars.

4: Create a Trendy, Relaxing Atmosphere




right atmosphere is key to attracting customers

Why is it essential to have a relaxing atmosphere in the shops? Surveys have shown that most people believe the atmosphere is one of the biggest attractions for a café. Starbucks’ relaxing, cozy, comfortable atmosphere is one of the major contributors to their success.

The excellent atmosphere is clean and bright with plenty of natural light and comfortable seating space. You need an experienced designer to decorate the interior of your coffee shop. If you have a small space then you will need to look for small coffee shop design concepts that work in today’s world.  Latest cafe interior design concept would be helpful in this regard.

5: Great Selection of Pastries, Snacks

Another key to making a branded coffee shop business when planning is to realize that while tea has a high markup (Let’s say up to 80%) but a shop cannot survive on coffee sales alone. There should be multiple products to boost your revenue.  Multiple sales are a must. You can asses thing by visiting the crowded shops nearby.

Choose a great name from this list of coffee shop names! Think upon the types of tea you can serve in your cafe. And plan a perfect coffee bar menu just like the Starbucks menu. Do you know there is a Starbucks secret menu? Find it and think about it if it can work for you or not.

99 Creative Coffee Shop and Cafe Names

Catchy Coffee Shop Name Ideas  
Hug A MugReiz conversationsThe Hideout
Aromatic DrinksMilchige GetränkeCoffee Time
Cakesand EspressoCaffè e pizzeManhattan Mocha
Coffee DripsCaffè con susanThe Roasted Bean
My Own BrewCaffè nella pioggiaCup o' Joe
Beans from BrazilPasticcini caldiMugs & Hugs
Roasted BeansL' espresso géantThe Split Bean
Cold Choco CafeBoissons chaudesDream Beans
Special MochaDélicieux gâteauxNo Doze Cafe
Caffècrema House Café, n'importe qui?The Steam Room
Fresh Coffee StopGrinders CafeEspresso Cafe
Brewed MochasSteamy BeansTopped Off
Hot Day ChaiThy BaristasMilk'n Silk Candies
Milky PastriesGround Up CafeSteaming Hotties
Aroma MochaTatiana's CafeStylish Kafe
Expressive EspressoBeans 'n Cream CaféClub and Tea
Cafe with CartoonsCute CupsJumpin' Beans Cafe
Kaffeinated MugsCoffee under the tableThe Friendly Bean
Tea with PeanutsBoston BaristaChai Express
Fresh CreamsJacked Up CoffeeWake Up Café
The Busy BeanThe Family BeanWide Awake Cafe
Beany BusinessThe Bean PalaceGrind House
The Coffee ClubKafe Koffee MealsYo Jo Coffee Shop
Steam Beans CaféHugs with MugsEspresso Express
Jumpstart Coffee ShopKreative KuppaSpiced Chai Cafe
The GrindSpiced DozeCoffee House
Lava JavaBeverage KlubMolten Cream Jars
Central ConversationsRound Table CoffeeBlack Sugars
Iced TreatsHeavenly BlendsThe Young Mugs
Intoxicating BeveragesVintage CafeCoffee for Two
Jo's CafeJanet's Hot OvenGilbert's Tea
Jake's AromaticMy Own CappuccinosVintage Point

So, these were some of the unique coffee shop ideas for naming your business. Let’s know how to start a shop with a great business name infographic.




Coffee shop name ideas

6: Offer Loyalty Cards

Feeling that you are serving a fabulous product in a good location, having a loyalty card program can be the icing on the cake for customers and really help you build up a clientele. Getting a free espresso or latté on a loyalty card after 09 prior purchases will put a smile on anyone’s face.

Create more unique ideas to attract customers

7:  Serve on the Front Line

As with any customer service intensive business, when you’re running a coffee shop business the owner should be present and fully engaged with the business as much as possible. This will help in making a brand. You would be able to exactly know what is going on in your bar.

Taking feedback from the customer can help you understand your business in a very good manner. A small survey when customer leaves will put a smile on your face and help you improve many things.

8: Decide on Wi-Fi or No Wi-Fi Zone

Most cafés give free WiFi as a convenience to customers who like to use their laptops and mobile devices to do informal business meetings, students to do schoolwork, or just web surf while having a tea and/or snack. All branded coffee shops such as Starbucks give free WiFi to their customers.

Read this: Comprehensive List of Beauty Care Small Business Ideas

However,  with so much workload, a growing number of people want a WiFi-free zone where they want to stay offline while having a coffee cup. So, independent shops are pulling the plug on free WiFi and/or and sometimes banning laptops and tablets in an attempt to create a more communal atmosphere where people converse rather than immersing themselves on the internet.

9: Legal Documents for Business!

It is very important to know your local laws and regulations in the state. You would need all the license and registrations of your business.  Starting a coffee shop you can run into some unforeseen expenses such as extra equipment to satisfy codes, taxes, and regulations.

You would need to look at all of the issues before setting on a particular location. For instance, the city of Seattle currently charges a 10.1% sales tax. They tax some business for street parking and other exterior signs… how will these taxes impact your pricing and sales, and your bottom line!

13 Tips to Open a Successful Coffee Shop

Let’s read these 13 points from bplans as well. You might not agree with some of them but keep them in mind.

  • Create a solid business plan
  • Take the time to find the right building
  • Create a floor plan
  • Design your cafe floor plan
  • Hire an accountant
  • Get local help for funding
  • Save money for your own expenses
  • Shop around for everything
  • Network your heart out
  • Start marketing before you open
  • Focus on the interior as well as outside of the building
  • Have a positive attitude
  • Hire staff slowly
  • Be a demanding person

These pretty much related to what we have already explained in the above discussions. Let’s move forward to the business plan! We will be defining every single step here.

Coffee Shop Business Plan

The perfect business plan will consist of the following steps.

Let’s make it easy for you to copy the outline. You can download the business plan sample doc here.
1. Executive Summary
             1.1 Objectives
             1.2 Key to Success
             1.3 Mission
2. Company Summary
             2.1 Company Ownership
             2.2 Start-up Summary
             2.3 Company Locations and Facilities
3. Products
             3.1 Product Description
             3.2 Sales Literature
4. Market Analysis Summary
             4.1 Market Segmentation
             4.2 Target Market Segment Strategy
                       4.2.1 Market needs
             4.3 Industry analysis
                       4.3.1 Competition and Buying Patterns
                              4.3.1.1 Competition
                              4.3.1.2 Buying Pattern
5. Strategy and Implementation Summary
             5.1 Competitive Edge
             5.2 Sales Strategy
                      5.2.1 Sales Forecast
6. Management Summary
            6.1 Management Team
            6.2 Management Team Gaps
            6.3 Personnel Plan
7. Financial Plan
            7.1 Important Assumptions
            7.2 Projected Cash Flow
            7.3 Key Financial Indicators
            7.4 Break-even Analysis
            7.5 Projected Profit and Loss
            7.6 Projected Balance Sheet
            7.7 Business Ratios

Coffee Shop Business – Marketing Plan:

Let’s talk about the SWOT analysis here. What can be your goals and where are you at this point.




These are the things you need to know about coffee shop business and marketing plan.

SWOT Analysis of Coffee Business Shop!

A coffee shop business has the potential to be a profitable business project, but the market is crowded. A SWOT analysis – an evaluation of your proposed cafe’s strengths, weaknesses, opportunities, and threats – may help you identify a niche that hasn’t been targeted. Want the above points to copy? Let’s put them below.

1. Strengths of Coffee Business
    a.	Baristas are well-trained
    b.	Great Suppliers of Coffee Beans 
    c.	Excellent Customer Service 
    d.	Great Location 
    e.	Cool and Relaxing Atmosphere 
    f.	Free Wi-Fi for Customers 
    g.	Give Free Parking and Loyalty Cards 
2. Weaknesses of Tea Shop Business: 
    a.	Poor training practices
    b.	Financial Limitations
    c.	No Parking for Vehicles 
    d.	Seating not comfortable
3. Opportunities for Business
    a.	New University built nearby – Plan for students! 
    b.	One of the competitors left the business 
    c.	Presentations Screens for informal business meetings 
    d.	Perks for Students Visiting café etc. 
4. Threats for Shop:
    a.	Very high competition
    b.	High Renting Expense
    c.	New taxes from state
    d.	A New Franchise Opened?

So, this is was your marketing plan for a coffee shop business. What is left on the topic? A pdf of all the above data? Okay, let’s do it.

Coffee shop business plan PDF:

The key to getting the most out of this analysis is to spend time reflecting on the strengths of the coffee cafe you plan to open. Following is the Link for PDF of this business plan.

Attached File: Coffee Shop Business Plan PDF




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