What is the main business model for amazon?

Amazon’s business model has been defined differently at different times. For example, when Jeff Bezos first started out, he was selling books online; however, today, his company offers everything from groceries to electronics to clothing to toys to furniture to health care items.

Amazon has two main business models: affiliate sales and retail sales. Affiliate sales are when a third party sells items at a discount, and then pays Amazon a commission. Retail sales are when customers purchase items directly from Amazon.